Novo Nordisk
‘Making the invisible, visible’ is a Novo Nordisk branding film about an invisible disease.
Crew
Main Character: Jenica Leah
Director & Script Writer: Thomas Fink
Editor: Thomas Fink
Cinematographer: Stig Bomholt
Gaffer: Matt Cooper
Producer: Gabrilla Votta
Executive Producer: Mille Lykke Sorensen and Mette Bitsch Olesen
Colorgrade: Tobias Bach Hansen
Music: Unmute and Upright
Sound design and mix: Steffen Addington
Awards
Gold Dolphin Trophy winner @ Cannes Corporate Media & TV Awards 2022 in two categories: "Informational Films and Explanatory Videos" and "Health, Medicine and Life Sciences"
Shortlisted @ Epica Awards 2022 in category "Public Interest - Health & Safety".
Gold Award @ MUSE Creative 2023 in category "Video - informational".
Gold winner @ Golden Award Montreux 2023, France, in category “Corporate image film”.
Platinum Award @ Hermes Creative Awards 2023, USA.
Synopsis
Jenica Leah has sickle cell disease - a blood disorder mainly effecting black people. It is an invisible disease causing a long list of life-threatening complications. Sickle cell is characterized as a rare disease yet 17 million globally live with it. And it doesn't get much attention amongst doctors, researchers and in the pharma industry. Jenica Leah wants to change that. She has published a children's book, runs a radio show and produces a podcast. She fights to make the invisible, visible.